What is Adobe Launch? What happened to Adobe DTM

Launch, by Adobe, is the next-generation tag management system that unifies your marketing ecosystem. Adobe Cloud Launch Platform connects, integrates, unifies disparate technologies so that your business can deliver standout digital experiences. Adobe Dynamic Tag Manager (DTM) will still continue to support existing businesses. But why defer gaining this competitive advantage and catching-up with latest technology?

How can we help with your Adobe Launch migration?

DTM Launch Readiness Assessment

Adobe Launch Implementation

Adobe DTM to Launch Migration

Custom Extensions Development

Tag Management Quality Assurance

Tag Management Governance

Why Upgrade to Adobe Launch?

Data Integration and unification

Capture and Sync 1st, 2nd & 3rd party data from 100s of touchpoints. This includes code deployment on site and mobile app as well as massaging and formatting 1st party offline data to be uploaded in DMP.

Audience Segmentation

Analyze data in DMP to create actionable audience segments. Leverage machine learning such as look-a-like modelling and data analysis to expand the volume and reach of the audience segments.

Identity Management

Manage the identity of prospects and consumers in a multi-device, multi-channel environment by leveraging Device ID Graphs, associating devices and cookies with people and households.

Data Activation

Disseminate contextual offers across all customer interactions Activate audience segments across marketing and advertising channels such as Display, Video, Search, Site, Mobile App, Email and more.

Data Management

Stay compliant with compliances like GDPR on handling Personal Identifiable Information. Understand, visualize customers like never before, explore newer market segments, grow revenue and engagement with customers.

Data Intelligence

Analyze the data collected in real-time to understand the impact of your targeting, suppression and intent marketing initiatives. Leverage this data to continuously evolve your audience strategy.

Why Upgrade to Adobe Launch?

Data Integration and unification

Capture and Sync 1st, 2nd & 3rd party data from 100s of touchpoints. This includes code deployment on site and mobile app as well as massaging and formatting 1st party offline data to be uploaded in DMP.

Audience Segmentation

Analyze data in DMP to create actionable audience segments. Leverage machine learning such as look-a-like modelling and data analysis to expand the volume and reach of the audience segments.

Identity Management

Manage the identity of prospects and consumers in a multi-device, multi-channel environment by leveraging Device ID Graphs, associating devices and cookies with people and households.

Data Activation

Disseminate contextual offers across all customer interactions Activate audience segments across marketing and advertising channels such as Display, Video, Search, Site, Mobile App, Email and more.

Data Management

Stay compliant with compliances like GDPR on handling Personal Identifiable Information. Understand, visualize customers like never before, explore newer market segments, grow revenue and engagement with customers.

Data Intelligence

Analyze the data collected in real-time to understand the impact of your targeting, suppression and intent marketing initiatives. Leverage this data to continuously evolve your audience strategy.
Softcrylic About US

Why Softcrylic?

  • Adobe Certified Partner
  • 18 Years of MarTech and Digital Transformation excellence
  • We understand the true value of Data
  • Certified digital analytics experts and expertise
  • Global operations to support regional businesses
  • Cross industry domain experience

Let’s Upgrade you to Adobe Launch

Talk to our Adobe Launch Expert today – Discuss any questions – Get Adobe Launch Implementation best practices by writing to info@softcrylic.com

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