Launch, by Adobe, is the next-generation tag management system that unifies your marketing ecosystem. Adobe Cloud Launch Platform connects, integrates, unifies disparate technologies so that your business can deliver standout digital experiences. Adobe Dynamic Tag Manager (DTM) will still continue to support existing businesses. But why defer gaining this competitive advantage and catching-up with latest technology?
DTM Launch Readiness Assessment
Adobe Launch Implementation
Adobe DTM to Launch Migration
Custom Extensions Development
Tag Management Quality Assurance
Tag Management Governance
Data Integration and unification
Capture and Sync 1st, 2nd & 3rd party data from 100s of touchpoints. This includes code deployment on site and mobile app as well as massaging and formatting 1st party offline data to be uploaded in DMP.
Analyze data in DMP to create actionable audience segments. Leverage machine learning such as look-a-like modelling and data analysis to expand the volume and reach of the audience segments.
Manage the identity of prospects and consumers in a multi-device, multi-channel environment by leveraging Device ID Graphs, associating devices and cookies with people and households.
Disseminate contextual offers across all customer interactions Activate audience segments across marketing and advertising channels such as Display, Video, Search, Site, Mobile App, Email and more.
Stay compliant with compliances like GDPR on handling Personal Identifiable Information. Understand, visualize customers like never before, explore newer market segments, grow revenue and engagement with customers.
Analyze the data collected in real-time to understand the impact of your targeting, suppression and intent marketing initiatives. Leverage this data to continuously evolve your audience strategy.