While running multi-channel marketing campaigns, businesses deploy lots of Sophisticated Digital Marketing Tools to engage global customers and exchange value. Relying on Technical Expertise to manage these diverse tech stack becomes chaotic and limiting the growth potential. Tag Management serves Digital Marketers’ with advanced insights on visitor tracking, behavioral targeting, remarketing, personalization and data validation.
Businesses deploy 100s of 3rd party Tags and Custom Tags to better understand online customer behavior and engage in real-time. In this Blog post, we have listed 100 tags that an E-Commerce business can implement on their website to deliver superior shopping experiences.
Tag Auditing is a timely, systematic evaluation and automated quality assurance of Tags to efficiently identify & fix broken tags, firing behavior, frequency, data accuracy and data leakage.
Implementing a well-architected “Data Layer” helps Tag Management Systems to gain ultimate control, flexibility and reliability with data exchanges across platforms and custom rule based firing of tags.
Piggybacking is a double-edged sword. It helps in better retargeting. However, when not handled well, it could increase page load time, compromise data security and tarnish brand reputation.
Please Note: Each e-Commerce business is unique in its style, offerings, scale of operations and can deploy hundreds and thousands of Tags for understanding their online customers better. In this Blog post, we have listed only a representative amount of Tag Elements per page and a Couple of Insights one can infer when customers engage with the Tags.