Agile driven Test Automation for FULLBEAUTY Brands™


FULLBEAUTY Brands™ has 8 Web applications and 7 Mobile sites for 7 of their e-commerce brands. FULLBEAUTY Brands™ switched to agile software development to deliver new functionality faster to customers. Manually testing 1000s of test cases across multiple platforms, browsers & devices proved to be extremely time consuming and unconducive. FULLBEAUTY Brands™ needed automation to reduce test cycle time and improve test coverage.


Softcrylic studied the existing Dev and QA environment, identified the critical improvements to be addressed as per the business priority of stakeholders. Softcrylic implemented its proprietary test automation platform, Automate-On, and other open source testing frameworks such as Selenium and Appium. The regression testing that checks for functionality and visual consistency has been automated with minimal testing time. Automation improved the test coverage considerably. Softcrylic also took care of manual testing of analytics tags, consolidation and automation of 100s of test cases with FULLBEAUTY Brands™’s automation engineers.


The FULLBEAUTY Brand reported the following benefits:

  • Softcrylic’s testing solution drastically reduced their test cycle time from 5 days to 4 hours.
  • The solution improved the test coverage by 60% on each of the browsers, operating systems, and devices.
  • The inclusion of open-source testing tools, frameworks demonstrated reduced testing costs and improved scalability.
  • Softcrylic provided training and documentation to FULLBEAUTY Brands™ Manual Testers to start managing automated test cases and automate new ones with the framework.

Client Profile:

FULLBEAUTY Brands™ is the most trusted, comprehensive resource for plus-size women and men seeking fashion inspiration, style advice, and clothing, tailored to their individual needs. There are 7 Proprietary brands under the FULLBEAUTY Brands™ umbrella, an online marketplace offering a curated collection of the finest brands and thousands of products to their consumers.

Category: e-Commerce, Fashion
Solution Stack: Automate-On, Selenium, Sauce Labs, Test Automation

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