Brit Media launches a Windows App to expand customer base

web application

The Client

Brit Media, an online platform and e-commerce Company that inspires and help teach the digital generation Innovative Ideas for Simple, Beautiful and Creative Living, Online and Off.

The Objectives had a huge success with their iPhone App in the market and was looking to launch a Windows Phone app at the earliest, seeking a dedicated team that can work closely with their technical team to Develop the App. recognized Softcrylic, a Microsoft Gold Partner, as an experienced team to help achieve their goals with Windows Phone App development and assigned the job to Softcrylic.

The Solution

Softcrylic Mobile Application Group, a mix of Onsite and Offshore resources, worked closely with to understand Requirements and overall goals for the App. It collaborated with multiple teams across the globe to Design, Develop, Test and launch the App with great quality. Being a Microsoft Gold Partner, Softcrylic was also able to secure and utilize MVP Support from Microsoft to launch a Perfect Windows Phone App for Brit.Co that adhered to Best Practices and Design Principles laid out by Microsoft.

The Results

  • Beautifully Designed UI that brings the best out of Windows Phone Platform
  • Use of Windows Phone specific features like Background Process, Live Tiles, Cycle Tiles, Notifications etc
  • Fast track development to meet deadlines
  • Overcame challenges with Third Party Integrations
  • Thorough testing of the App on multiple WP7 and WP8 devices and Emulators
  • Post launch support and Maintenance
  • Satisfied users resulting in great user Reviews on Windows Store


  • A combination of Onsite and Offshore team helped reduce the overall cost of the App
  • 15 years of Development Experience in Microsoft Technologies
  • Dedicated team of Mobile Developers helped quickly kickoff the project, bringing the App to finish line on time

For more information about our Solutions, Services and Delivery please visit our website at, or call (609) 452-7638.

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