Data & Analytics Services

New revenue channels come from powerful insights. Make each byte of your online, offline data accountable for business growth using our expertise in digital analytics, advanced analytics and data services.

data and Analytics Services

Test Engineering Services

What we do great in Data & Analytics?

Our expertise in the Data and Analytics domain has catered to businesses’ need for actionable insights from their online and offline data sources. We are a vendor-neutral player, we audit, consult and implement an optimized data strategy to gain competitive edge

Focus Areas


Digital Analytics

Decipher data on customer behavior and optimize Omni-channel marketing efforts to explore better business directions.


Advanced Analytics

Garner personalized insights through customer segmentation and predictive modelling to boost operation efficiency.


Data Services

Establish your data warehouse, delve into complex data reports and extract value from abundant data for making smart decisions.


Data Visualization

Create insightful reports, scorecards, dashboards and simplify data analysis to take informed, data-driven business decisions faster.



  • Customer Acquisition Analytics,
  • Revenue Analytics,
  • operational efficiency and effectiveness measurement,
  • Risk Analytics,
  • Productivity and Engagement



  • Customer Acquisition Cost (CAC),
  • Ratio of Customer Lifetime Value to CAC (LTV:CAC),
  • Time to Payback CAC,
  • Marketing Originated Customer %,
  • Marketing Influenced Customer %



  • business, channels,
  • digital transformation progress,
  • Apps and API,
  • Developers and Partners



  • Technical Complexity,
  • Software Risk (Stability, Security, Efficiency),
  • Technical Debt,
  • ADM Team Productivity,
  • Quality and Quantity of Application Service Providers













  •  Passenger Yield
  •  Booking Path Optimization
  •  Preferred Check-in
  •  Operational Performance
  •  Operating Margin
  •  Aircraft Utilization
  •  Goals and Conversions
  •  Advertising ROI Analysis
  •  Shopping Cart Abandonment Rate
  •  Customer Lifetime Value (LTV)
  •  Cost per Acquisition
  •  Audience Behavior Analysis
  •  Revenue per Audience Segment
  •  Subscription Analysis
  •  Ad/Monetization Metrics
  •  Content Effectiveness
  •  Showroom and offline purchases
  •  Customer Retention Analysis
  •  Customer Spend Analysis
  •  Merchandising and Space Analytics
  •  Sale per Square Foot
  •  Point of Sale Dollars
  •  On Shelf Availability %
  •  Share of Shelf vs. Share of Market
  •  Stock Turnover Rate
  •  Market Basket Analysis

Let’s Discuss on How to Leverage Analytics for Growth


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