Disruption in the MarTech & AdTech landscape combined with unpredictable online shopping behaviors complicate the delivery of personal and engaging digital customer experiences. These complex cross-channel digital marketing initiatives demand a digital-first culture and a stack of multiple marketing platforms, and solutions. In this process, businesses cannot afford to ignore any gaps in weaving UI, UX, Design, Mobility, Content, Technology, and Industry expertise. Softcrylic’s Multi-Solution Architecture and Digital Experience practitioners partner with your cross-functional teams to understand your vision and prioritize and empower you to maximize your digital marketing effectiveness.
We assess your existing MarTech & AdTech stack in context with the nature of your business, process maturity, technology footprint, and data governance. Based on the assessment we help you validate digital alignment, scope for improving digital experiences and reducing the total cost of ownership.
Working across your cross-functional teams, we can help in defining a digital experience strategy throughout the customer journey. As an outcome, a digital experience roadmap will align architecture of multiple solutions to your business specific use cases, strategy, and industry’s best practices.
Softcrylic facilitates a unified view of customer data across all touchpoints to improve personalization. We will fix data leakage, protect privacy, and adhere to compliance with a holistic data management policy. Achieve data activation across all channels, increase advanced reporting potential and marketing ROI.
Based on the vendor neutral solution recommendations, we will leverage existing tools and integrate futuristic MarTech & AdTech platforms in phased roadmaps. Beyond integration, Softcrylic supports our clients in planning enablement, data governance, live monitoring, and analysis of business KPIs.