Deliver Digital Experiences With Multi-Solution Architecture

Maximize ROI from complex MarTech and AdTech investments

Multi Solution Architecture MSA

Digital Experience and Multi-Solution Architecture

Disruption in the MarTech & AdTech landscape combined with unpredictable online shopping behaviors complicate the delivery of personal and engaging digital customer experiences. These complex cross-channel digital marketing initiatives demand a digital-first culture and a stack of multiple marketing platforms, and solutions. In this process, businesses cannot afford to ignore any gaps in weaving UI, UX, Design, Mobility, Content, Technology, and Industry expertise. Softcrylic’s Multi-Solution Architecture and Digital Experience practitioners partner with your cross-functional teams to understand your vision and prioritize and empower you to maximize your digital marketing effectiveness.

Multi-Solution Architecture Services

Solution Architecture Assessment

We assess your existing MarTech & AdTech stack in context with the nature of your business, process maturity, technology footprint, and data governance. Based on the assessment we help you validate digital alignment, scope for improving digital experiences and reducing the total cost of ownership.

Digital Experience Strategy & Roadmap

Working across your cross-functional teams, we can help in defining a digital experience strategy throughout the customer journey. As an outcome, a digital experience roadmap will align architecture of multiple solutions to your business specific use cases, strategy, and industry’s best practices.

Data Management Platform & Activation

Softcrylic facilitates a unified view of customer data across all touchpoints to improve personalization. We will fix data leakage, protect privacy, and adhere to compliance with a holistic data management policy. Achieve data activation across all channels, increase advanced reporting potential and marketing ROI.

Solution Integration and Enablement

Based on the vendor neutral solution recommendations, we will leverage existing tools and integrate futuristic MarTech & AdTech platforms in phased roadmaps. Beyond integration, Softcrylic supports our clients in planning enablement, data governance, live monitoring, and analysis of business KPIs.

Use Cases for Multi-Solution Architecture

Creating Connected Customer Experience

Activating Data Cross-Channels

Personalizing Customer Interactions

Orchestrating Campaign Execution

Register for a Digital Experience Workshop

Let’s redefine your Digital Marketing Effectiveness!

Workshop covers the following to leverage your MarTech and AdTech Services

  • Discovery & Technology Assessment
  • Digital Strategy Development & Recommendation
  • Digital Strategy Execution & Implementation
  • Value Realization and Strategic Guidance

Jerry Helou

Jerry Helou, Ph.D.
Digital Experience Architect

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