Widely renowned as a “Guru” of Online Analytics, Francis has 20+ years of Leadership experience in Analytics working with some of the brightest decision makers and helping them achieve excellence. Francis heads the business development, delivery and team management for Advanced Data and Web Analytics division of Softcrylic. Prior to Softcrylic, Francis worked with Discovery Communications as the Director for Analytics. He has implemented several self-running analytics center of excellence for leading organizations and put their investment in data to good use of informed decision making. Francis lives and works out of the Softcrylic Atlanta, Georgia office.